Why Convert Your Customers into Affiliates?
We all know referral programs can be powerful. But it’s tricky finding genuine advocates who truly believe in your products. Some programs attract profit-seekers who lack authenticity, and their promotions rarely convert. Think about influencers all hawking the same item—were you ever convinced?
Luckily, as a WooCommerce store owner, you have a huge advantage: a built-in community of loyal customers. By tapping WooCommerce affiliate marketing, you convert real buyers into affiliates. Their sincerity resonates, creating word-of-mouth campaigns that new leads trust. Ready to build an army of motivated ambassadors?
How to Turn Customers into Affiliates
A tried-and-true referral strategy grows your brand fast. For top results, partner with genuine fans of your store. Who better than your existing customers? These people already love your brand, so their endorsements sparkle with authenticity. That trust factor is priceless in WooCommerce affiliate marketing.
Even better, you skip tedious recruiting. Just add an affiliate signup form to major store pages, like the Accounts page. If you use AffiliateWP, you can set this up in minutes. The plugin even displays the form only to paying customers. It’s a surefire way to find real advocates.
After buying, a shopper can join in one click. AffiliateWP generates links automatically so they can promote immediately.
Setting Up AffiliateWP (Steps 1–6)
Step 1: Install AffiliateWP
AffiliateWP is designed for WooCommerce affiliate marketing. Install and activate it like any other WordPress plugin. Enter your license key, and integrate with WooCommerce. That’s it. Now, your store is ready for powerful affiliate tracking.
At this point, Select ‘WooCommerce’ on the suggested integrations screen.
Then, click ‘Continue.’
Next, choose your preferred payout option (credit card or PayPal).
After making your choice, just move on to the next step.
Pick your currency and default commission rate.
Finally, click ‘Finish Setup And Exit.’
Step 2: Enable Affiliate Registration
Go to AffiliateWP » Settings and choose ‘Affiliates.’ Check ‘Allow Affiliate Registration’.
On this screen, check the box next to ‘Allow Affiliate Registration.’
Now, customers can join!
Creating the Affiliate Signup Widget (Steps 3–6)
Step 3: Activate the Widget
Still on AffiliateWP » Settings, select ‘Convert customers into affiliates using the affiliate signup widget.’
This opens new options for customizing your form.
Step 4. Customize the Signup Widget
To start, AffiliateWP has a ‘Brand’ setting that lets you select a primary color that perfectly represents your brand.
Once you’ve picked it, AffiliateWP will automatically create a complimentary color palette for your widget.
Encourage signups by explaining perks or commissions.
Similarly, you can change the call to action by typing into the ‘Button Text’ field. Once again, this should inspire the customer to enroll, so you should use something short and compelling.
As you make changes, the live preview will update automatically, so you can try various different settings to see what looks the best.
Step 5: Confirmation Screen
Turn on ‘Preview Affiliate Signup Confirmation’ to see how the success message appears.
Update headings and text to thank new affiliates.
Affiliate links appear automatically, so new signups can share them right away.
Step 6: Publish
Scroll down and save changes.
The form is now live in high-traffic areas but only visible to WooCommerce buyers.
Section 5: Tips to Supercharge WooCommerce Affiliate Marketing
Setting up the referral program is step one. Next, you must inspire customers to enroll. Here are some top tips:
Announce Your Program
Why wait for them to discover it? Send an email blast to your list, showcasing the benefits of WooCommerce affiliate marketing. Use personalization: “Did you love [product]? Now share it and earn money!” Also post on social media, your blog, or YouTube.
Offer Extra Incentives
Money is good, but a welcome bonus for first sales can be even more tempting. Short-term commission boosts also work. This triggers urgency and spurs quick signups.
Provide Exclusive Store Perks
Free shipping, early access to releases, or faster delivery can sweeten the deal. Just ensure affiliates still promote consistently—perhaps they unlock more perks each time they generate a sale.
Conclusion
We hope you see how easy WooCommerce affiliate marketing can be. By converting your store’s existing customers, you gain genuine brand advocates who produce real results. Follow our tips on launching a referral program, customizing your signup form, and incentivizing participants. Soon, you’ll watch your affiliate network flourish—and your store’s sales rise steadily.